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Join the Launchpad for Mastering WordPress Web Design Foundations!

hot seat coaching, 1:1 design critiques, referral network, and monthly training vault.

Designer to Developer Launchpad Program

Adapt your creative skills to

Master core web design principles and become a sought-after WordPress designer.

Get a Step-by-Step Program, On-Demand Training, Coaching & Consulting, & 24H Support for as low as $27/Month

POV: Designer’s email inbox

New Message!

M

To: My Dear Designer

Subject: Help!

Hey, loved the logo package. Can’t wait to use it to promote my new launch but realized I need a website now. Can you help me???

xoxo Client

This situation usually goes one of two ways.

Option One: “Yes, I’d be happy to!”

You’re eager to learn, give it a go; so you take on the project even though it’s unfamiliar territory. How hard can it be? You quickly run into roadblock after roadblock — Why is my sizing off? I designed this mockup in Canva, but I can’t get the site to look how I originally intended it to look. How do I improve load times? There’s rules for accessibility? How do actually launch? You spend so much time on Google, YouTube, ChatGPT, that the project has turned into a burden — stressful & totally unprofitable.

Turns into: “I wish I just stuck with traditional design.” 😖

Option Two: “Sorry, I’m not familiar with web design!”

It sucks to let a dreamy client go when they ask for something you don’t quite feel confident enough yet to sell. Leading to $1,000s lost in your project revenue.

Leads to: “I wish I was able to confidently offer this service to my clients.” 😩

Instead…. imagine being empowered to take on the project

My Reply

M

To: My Client

Subject: Re: Help!

Dear client,

Absolutely! We could launch your site as early as xx/xx/xx. Let’s get on a quick chat to nail the functionality needs your site, you can snag a time here. Can’t wait to empower your brand even further!

Best,
BA, Full-Service Designer

Imagine having a foolproof roadmapto learn the foundations of web design?

Join other Designers and use our tested signature process to learning web design foundations + confidently build sites for your clients.

When you do that, here’s what you can expect:

✅ Generate responsive & accessible web designs

✅ Know when, where, and how you can use custom font files

✅ Find your best-fit wireframing software in a way that allows for efficient design

✅ Have a crystal-clear project workflow for any new website project

✅ Supercharge your designs without memorizing programming languages

✅ Understand the strengths and weakness of each content management system

I’ll be honest, getting to this point wasn’t easy.

When I left my corporate graphic design career behind to become a full-time freelance designer, I knew I wanted to master web design.

Through networking, I landed my first few clients, but clients often asked for features and functions in their site that I had no clue if it was even possible.

Years in branding, graphic design, and a Bachelor’s degree wasn’t enough to equip me with all the answers here.

I quickly discovered how different of a medium web design is from traditional graphic design projects. It goes so much further than creating a pinterest-worthy site.

I experienced broken features, confusing site migrations, downed sites, and mobile nightmares.

Digiality Web Design Preview

peep my first website (eek!)

Digiality Co. Website Design Preview

Once I got serious about nailing down the differences between what I knew with graphic design and what I wanted to create with web design, it all begun to click – and quickly!

And this time, I finally started to see the results I’d been working for so long:

✅ My sites match the design caliber created in the wireframing or artboard stage
✅ Responsive and sizing issues are a thing of the past
✅ Bye bye speed and security issues!

The best thing? My clients are ecstatic with the results, coming back with more projects and even more referrals.

Introducing…

The essential WordPress skills training for creatives

showing you the exact steps to take your creativity and become the go-to web designer.

Welcome to the

Designer to Developer Launchpad
Designer to Developer Launchpad Program

You’ll get instant access to:

☑️ 27 bite-sized modules that provide you with the step-by-step web design principles roadmap

☑️ All the worksheets, templates, cheat sheets you need to help retain AND implement your new skills with ease

☑️ An always-growing resource library with trainings, templates, and workbooks (New addition each month!)

☑️ Access to the community Facebook group for 24/7 accountability, connection and support

☑️ 1 live coaching Q&A every month

☑️ Feedback on your code + designs via Loom critique in the Facebook group

You can cancel anytime

You get everything you need to quickly adapt your graphic design skillset to

master core web design principles and become a tech-savvy web designer, FAST.

See what your journey from designer to developer will look like when you follow along with our modules, resources, and support.

01

Establish

Foundational Skills

  • 1.1 Principles of Responsive, Dynamic & Accessible Design
  • 1.2 User-Centered Design UX/UI
  • 1.3 Navigation & Information Architecture
  • 1.4 Low v. High-Fidelity Wireframes + Project Workflows
  • 1.5 Wireframe Software Comparison
  • 1.6 What are Content Management Systems?
  • 1.7 Getting Started with WordPress
  • 1.8 Getting Started with Divi (& other themes)
  • 1.9 Introduction to the Divi Theme
  • Checkpoint: Turn Your Idea into a Wireframe

02

Enhance

Your Designs

  • 2.1 Designing Like an Expert
  • 2.2 Web Typography 101
  • 2.3 Web File Types + File Sizes
  • 2.4 CSS Snippets Resource Center
  • 2.5 Divi + WooCommerce for E-Commerce
  • 2.6 Surecart for E-Commerce
  • 2.7 Divi + Search Engine Optimization (SEO)
  • 2.8 Site Speed Optimization
  • 2.9 How to Setup Site Security with WordPress
  • 2.10 How to Manage Spam Comments Inside WordPress
  • Checkpoint: Take Your Wireframe to Staging

03

Elevate

Your Project Workflow

  • 3.1 Collect, Organize + Plan Every Web Project
  • 3.2 Creating a Staging Environment
  • 3.3 Create Your Own WordPress Starter Template File
  • 3.4 Divi Time Saving Hacks: Copy & Paste, Portability, Styles, Presets & More
  • 3.5 Build Divi Modern Layouts & Modules with Divi Pixel
  • 3.6 Conducting Quality Assurance
  • 3.7 Handling a Website Launch (DNS Records 101)
  • 3.8 Offboarding & Concluding a Project
  • Checkpoint: Your First Easy-Breezy WordPress Launch

Here’s a sneak peek of some of the resources:

CSS Grid Framework Breakpoints

CSS Grid Framework Template XD File

Instantly apply various CSS grid frameworks to your XD files so that your designs transfer seamlessly to the development process.

Go-To Website Layouts

UX/UI Section Design Go-To Layouts

Never feel stuck with another webpage design again. All the best UX/UI section design layouts for the most common website needs.

Typography Web Shortcodes Cheatsheet

Typography Sizing Cheat Sheet

Em, rem, %, px, pcs, oh my! Have a handy reference sheet for all the sizing types within web design and choose the best for your needs.

Adobe XD vs. Figma Comparison Chart

Adobe XD vs. Figma Comparison Chart

Having difficulties pinning down a wireframe software? Use our comparison chart to understands the strengths and weakness with each!

Low Fidelity Wireframe Starter Kit

Low-Fidelity Wireframe Starter Kit

Shave hours off of your wireframing time with ready-made, low-fidelity wireframe templates that you can use for all of your website designs.

Web File Types Reference Sheet

Web-Friendly File Types Cheat Sheet

When do we use JPGs, PNGs, WEBP, SVG, and more? This cheat sheet breaks down the purpose of each web file type you may need within your builds.

Master CSS Resource Center

CSS Master Resource Center

Cascading Style Sheets (CSS) is what makes the web beautiful, and as designers is our superpower. Unlock new abilities with our CSS Master Resource Center!

Website Pre-Launch Checklist Spreadsheet

Website Pre-Launch Checklist

You’re ready to launch your site, congratulations! Use this checklist to conduct some final QA before you push your new site design live.

Website Speed Optimization Checklist Spreadsheet

Speed Optimization Checklist

If a beautiful website is slow, it becomes ugly very, very quickly. Avoid common speed traps for happy users and happy clients!

Every month…

  • Daily feedback in the Facebook Support Group
  • New in-demand trainings added to your portal
  • New planner, template or tool added to your portal
  • Monthly Zoom Q&A Call
  • Additional 1:1 feedback and critique on your designs

Our additional monthly trainings, support calls and design critiques help give you the 1:1 support you need to overcome any roadblock.

Pro Coaching and Training Vault

Access to All Q&A Recordings

Great if you know you want to watch through our past conversations OR pre-submit a question and catch the replay later.

Pro Coaching and Training Vault

Access ALL Monthly Trainings in Our Vault

Each month we deliver a new hands-on training to all our members, but they expire each month. Our PRO members have access to ALL monthly trainings ever created inside our Monthly Training Vault. Topics include:

Designing from a Blank Canvas
How & What to Use ChatGPT For
Using Midjourney to Create Digital Assets
The 60-30-10 Color Rule
Create Custom Section Dividers
and more!

Pro Coaching and Training Vault

Design & Code 1:1 Critiques

Pro access members can request one Loom critique from Taysia per month on any design (wireframe or development) they have worked on. Great overcoming roadblocks or just getting a set of eyes on your work. Not worried about the design, but the code isn’t working? You can submit that, too!

So, what’s the investment?

No 12-month commitments here, you stay as long as you need!

Designer to Developer Launchpad Pro

Become a Launchpad Member

for

$27/month

  • Private Learning Portal with over 27 learning modules
  • Downloadable worksheets, templates, cheat sheets added every month
  • Private Facebook group for 24/7 accountability, connection, and support
  • New Monthly In-Depth Training
  • Monthly Zoom Call for Hotseat Q&A
  • Access to the Monthly Training Vault with all saved trainings
  • Submit Your Code or Design for 1:1 Loom Critique
  • All Resources Database Search Table

You can cancel anytime

What if I can empower you & your skill set to take on your first web design client?

I love celebrating the growth of fellow creatives… but I also love that you can fund a whole year (and a whole lot more) by streamlining your web design journey and selling your first project.

Do you think that this can, at the very least, help you get started down the path you’ve been wishing on?

Taysia Peterson

Hear from others!

“As a full-service marketing agency owner, I’ve always had to turn down web design work. This program gave me the tools + confidence to understand the tech I was always so afraid of, so that I could offer web services to my clients.”

Mandy F.

“This got a big hell yes from me! Your energy feels so powerful and aligned to me in this video — I could feel you coming through the screen. I think you’re going to make an awesome, natural guide and mentor — truly. This expansion/pivot of your business feels so smart. And full of life!

So yes, definitely count me in! And thank you for the generous invitation to all this — it looks so beautifully done and well organized.”

Emily

FAQs

-
I am new web designer and I'm just getting started. Will this still work for me?

Absolutely! The Designer to Developer Launchpad program is designed to cater to individuals at all skill levels. Whether you’re new to web design or have some experience, our step-by-step program and on-demand training will guide you through the fundamentals and help you build a strong foundation. You’ll gain the skills needed to confidently apply web design principles and techniques.

I've been designing websites for awhile. Will I still find value?

Certainly! The Designer to Developer Launchpad isn’t just for beginners. If you’ve been designing websites, this program will elevate your skills even further by focusing on front-end design best practices and the transition from graphic design to web design. You’ll gain insights, critiques, and advanced training that will refine your approach and ensure your designs align with the latest industry standards

Can I wait & join later?

You can, but our PRO Member access is only available for limited time. If you’re interested in joining, we recommend enrolling as soon as you see open availability.

How much support is included?

Hours of video training, design and development critiques from Taysia and our team of experts, 1:1 support and Q&As in our PRO Member options, and 24H support found within our Facebook community for any questions that may pop up in your journey.

-
Is this just WordPress?

This program is centered around WordPress and Divi. While our web design foundational skills can be transferred into any platform, our specific tech solutions and tips cater to WordPress and Divi. We do offer trainings on other themes occasionally.

Does this only work for those with a graphic design background?

Not at all! While the program acknowledges and leverages graphic design skills, it’s open to anyone interested in mastering core web design principles. Whether you come from a graphic design background or not, our program is structured to help you bridge the gap and excel in front-end web design. You’ll receive guidance that’s tailored to your current skill set.

I don't have the Adobe Creative Suite. Will this still work for me?

Absolutely! While the Adobe Creative Suite can be a helpful tool, it’s not a requirement for success in the Designer to Developer Launchpad program. The emphasis is on teaching you web design principles and techniques that can be applied using a variety of design tools. You’ll learn valuable skills that extend beyond software specifics.

I haven't had my own paying client yet. Is that a problem?

No, if anything, this will better empower you to be able to take on a paying client confidently and encourage repeat business.

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